Last Updated: 31 August 2026
At End Tackle Limited, we are committed to protecting your privacy and handling your personal information securely, fairly and responsibly.
This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, who we may share it with, how long we keep it and your rights under UK data protection law.
For the purposes of UK data protection law, End Tackle Limited is the data controller responsible for your personal information.
End Tackle Limited
98 Fairfield Avenue
Fareham
PO14 1EL
United Kingdom
Email: sales@end-tackle.co.uk
When you use our website, place an order, create an account or contact us, we may collect and process the following information:
We may use your personal information to:
We will only process your personal information where we have a lawful basis for doing so.
Depending on how and why we process your information, we may rely on one or more of the following lawful bases:
Contract – where processing your personal information is necessary to process an order, take payment, deliver your goods or otherwise fulfil our contract with you.
Legal Obligation – where we need to process or retain information to comply with applicable legal, tax, accounting or regulatory requirements.
Legitimate Interests – where processing is necessary for our legitimate business interests, such as preventing fraud, protecting our website, responding to enquiries and improving our services, provided your rights and interests do not override those interests.
Consent – where you have specifically agreed to a particular use of your personal information, including the use of certain non-essential cookies and tracking technologies where consent is required.
Where we rely on your consent, you can withdraw that consent at any time.
Payments made through our website are processed securely by Square and PayPal.
When you make a payment, the payment provider you choose will process the personal and transaction information required to complete your purchase. They may also process information for security, fraud prevention and their own legal and regulatory obligations.
End Tackle Limited does not store your full payment card details.
Square and PayPal operate under their own privacy policies, and we recommend reviewing their policies for further information about how they process your personal information.
We do not sell your personal information.
We may share personal information with trusted organisations where necessary to operate our business and provide our services, including:
We only share personal information that is reasonably necessary for the relevant purpose.
Our website uses cookies and similar technologies.
Some cookies are strictly necessary for our website to operate correctly. These may be used without your consent where permitted by law.
We may also use non-essential tracking and analytics cookies to understand how visitors interact with our website, measure website performance and help us improve our services and customer experience.
Where consent is required, non-essential cookies and tracking technologies will only be used after you have given your consent.
Our cookie banner allows you to choose whether to consent to non-essential cookies. You can accept or reject these cookies and, where available, change or withdraw your preferences through the cookie controls on our website.
Rejecting non-essential cookies will not prevent you from using the essential functions of our website.
Some of the third-party service providers and technology platforms we use may process or store personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection law and that appropriate safeguards are in place where required.
We only keep personal information for as long as reasonably necessary for the purposes for which it was collected.
We may need to retain certain order, payment and transaction records for longer periods to comply with applicable tax, accounting, legal, fraud-prevention and regulatory requirements.
Different categories of personal information may therefore be retained for different periods.
When personal information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
We take reasonable technical and organisational measures to protect your personal information against accidental or unlawful loss, misuse, alteration, unauthorised access or disclosure.
While we take appropriate steps to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.
Under UK data protection law, depending on the circumstances, you may have the following rights:
Right of Access – You can request a copy of the personal information we hold about you.
Right to Rectification – You can ask us to correct personal information that is inaccurate or incomplete.
Right to Erasure – In certain circumstances, you can ask us to delete your personal information.
Right to Restrict Processing – In certain circumstances, you can ask us to restrict how we use your personal information.
Right to Object – In certain circumstances, you can object to how we process your personal information.
Right to Data Portability – In certain circumstances, you can request certain personal information in a portable format or ask for it to be transferred to another organisation.
Right to Withdraw Consent – Where we rely on your consent to process personal information, you can withdraw that consent at any time.
These rights do not apply in every situation, and certain legal exceptions may apply.
To exercise any of your data protection rights, please contact us at sales@end-tackle.co.uk.
You have the right to object to certain types of processing of your personal information.
In particular, you have the right to object at any time to your personal information being used for direct marketing purposes.
If you object to direct marketing, we will stop using your personal information for that purpose.
Where permitted by law, we may send you information about End Tackle products, services, offers and promotions.
Where consent is required for marketing, we will obtain your consent before sending these communications.
You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us at sales@end-tackle.co.uk.
Unsubscribing from marketing will not prevent us from sending essential communications relating to an order, transaction or service you have requested.
Certain personal information is necessary for us to process and fulfil an order.
For example, we require appropriate contact, delivery and payment information to process your purchase and deliver your goods.
If you do not provide information that is necessary to fulfil your order, we may be unable to provide the requested products or services.
We do not currently make decisions about customers based solely on automated processing that produce legal or similarly significant effects.
If this changes, we will update this Privacy Policy where required.
Our website and products are not specifically directed at children, and we do not knowingly seek to collect personal information from children where it would be inappropriate to do so.
Our website may contain links to websites operated by third parties.
End Tackle Limited is not responsible for the privacy practices or content of third-party websites.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers, technology or legal obligations.
The latest version will be published on our website with an updated Last Updated date.
If you have any questions about this Privacy Policy, have concerns about how we use your personal information or wish to exercise your data protection rights, please contact us:
End Tackle Limited
98 Fairfield Avenue
Fareham
PO14 1EL
United Kingdom
Email: sales@end-tackle.co.uk
If you have concerns about how End Tackle Limited has handled your personal information, please contact us first so that we have an opportunity to investigate and resolve your concerns.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.
The ICO can be contacted through its official website.
Nothing in this Privacy Policy affects your rights under applicable UK data protection law.
End Tackle limited
Company Number: 15083156